The Always menstrual diaper adverts have always annoyed me. Every so often, they come up with a tagline that's obviously been invented by either a man or 80 year old woman who remembers when pads were 2 inches thick and held on with jockstraps. Their new TV spot is in their Have A Happy Period series and it offends not only female-born-women, but everyone else too. According to Always, some women (ie: transgendered ones) would love to be blessed with the monthly curse, so those of us who still have uteri should just stop whining.
Not only has Always managed to piss off those of us who have horrible periods, but they've managed to poke fun at the transgendered and made an underhanded stab at women who have had hysterectomies.
Great work, assholes.
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