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Friday, January 8, 2010

Awesomeness To Last A Lifetime

I've seen this ad on the tube and was really curious about the cancer-fighting gent in the bicycle jersey and couldn't seem to find anyone who knew the identity of the guy. I thought that he might be a famed athlete or retired one . He isn't , but he should be. 

His name is Joe Finley , and he is awesome . He's just an average dude who has been fighting cancer for the last 6 years and while it might eventually take his life , he's not going to stop until he drops. I looked into it and he was diagnosed with the same kind of cancer that killed Babe Ruth and at the same age. Joe had never taken on a triathlon until after he got ill and was subjected to every invasive cancer treatment one can imagine and more . Now he completes races like his namesake triathlon and the Toronto Marathon . Oh , and he's almost 60.

The 1.1 million dollar figure quoted in the ad has doubled , enabling 28 new research scientists to find cures to rare head and neck cancers at the same hospital my aunt lost her battle. In just 3 years , Joe's triathlon has become the top fundraising triathlon in Canada . It's amazing how many lives a man can save because of nearly losing his . 

We are all amazing when we have inspiration. Make your mark. 


  1. All I can say is wow..the human spirit is simply amazing. Thank you for sharing this.

  2. I got goose bumps watching that commercial. FANTABULOUS!!!


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