I have posted blogs about advertising that attacks dads , ridiculing them as incapable of the basic tasks . (See Attacked Ads / Attack Dads in search)
The Canadian version of this ad inspired a coworker to install these lamps and he already notices the safety of the product . Good marketing of a good product need never be insulting . If your product is indeed safer , cater to the ideals of good people , without insult to others.
This is a company that GETS it , and has produced an array of adverts over the years that promote a product for sure , but highlight the wonderful TRUE paternal nature of most men .
Sometimes the medium is the message .